Dyrenes Beste Venn is a local pet store in Os, offering products ranging from food and toys to dental, hygiene, and wound care.

I created a complete visual concept for the brand, including a new logo and wordmark, website concept, two promotional posters, and an in-store magazine featuring articles and special offers. All elements were designed with a cohesive colour palette, typography, and visual style to create a consistent brand identity across both digital and print.

Infographic about the domestication of cats, showing a timeline from 12,000 years ago to modern day, with images of a wildcat and a housecat, and pie charts comparing indoor and outdoor cats in the United States and Europe.
Image of floating cans and pieces of raw meat against a purple background, advertising grain-free wet food for pets with high protein and meat content, sold exclusively in pet shops.
Computer monitor with a website homepage for 'Dyrenes Beste Venn' featuring a happy family outdoors with two children and an adult, and a dog, all smiling and interacting.
A computer monitor displaying a website about dog treats, with images of various pet food products and a promotion for dog treats.
Cover of a magazine titled 'Dyrenes Beste Venn,' with a large photo of a golden retriever dog standing in a grassy field with white flowers and a soft-focus background of trees and sky.
A happy family of four, including a mother, father, and two children, with their pet dog, playing outdoors on a cloudy day.
Illustration of a guinea pig with brown and white fur, sitting on a decorative towel with a floral pattern, accompanied by some carrots. The image is part of an article discussing guinea pigs as starter pets.
Page titled 'The basics of caring for a cat' with sections on selecting a veterinarian, feeding and water, the litter box, grooming, playtime, and supplies, with step-by-step instructions and tips for new cat owners.
Part of a printed document titled 'Cat Care 101: Do's & Don'ts' with a colorful illustration of a cat's face on the left side.
Page of a book or article discussing the history of house cats, featuring a colorful painting of a coastal scene with buildings, a boat, and water.
A colorful watercolor painting of a seaside scene with boats, palm trees, buildings with orange roofs, and flowering bushes along the shore, under a blue sky with clouds.
A jumping dog running through a grassy field with a background of trees and a blurred forest, promoting a special deal on dog treats.
Watercolor painting of a sleeping dog curled up with its head resting on its front paws, under a light blue blanket.
Page from a pet health and care magazine or brochure with five numbered sections, each discussing different aspects of pet health. The page has a light blue wavy background at the bottom.
An illustrated article page titled "The World of Pet Birds" features a watercolor-style image of a yellow cockatiel with orange cheeks and grey body and a larger blue and white parakeet below, accompanying text about pet bird companionship.
A joyful brown dog with a white chest, wearing a pink collar, sitting amidst a vibrant field of multicolored flowers. The dog has a big smile, showing its teeth, and appears to be very happy.