Strategic Design 1

Fra Gård is a local farm selling its produce and its famous lingonberry jam from a small shop to both locals and tourists. My logo incorporates the jam and reflects the simple values of the farm.

A red silhouette of a holly branch with leaves and berries.

New Logo

The new logo is simple and clean yet still convey the feeling of Kemuri brewery.

A white water bottle with a silver lid, featuring a red leaf graphic and the black text 'Frailgård' on it, placed on a rock near a body of water with a mountain and cloudy sky in the background.
White T-shirt with a red leaf and flower design above the word 'Frågard' in black text.
A silhouette of a Christmas holly branch with red berries and spiky leaves.

New Name Logo

The name logo has three iterations: plain, smoke, and glow.

Two cardboard boxes on a beige surface, one large and one small, with the logo and name 'Fragärd' on the large box, featuring a red plant-like graphic